“Because of the symbiotic nature of our businesses, we are able to identify emerging talent early on through TuneCore and then further develop and support the artist’s journey with Believe L&AS and Artist Services. “Believe and TuneCore are artist-first, solution-driven digital music companies whose central tenet is to serve artists at all stages of their careers and development,” Ladegaillerie said. We’re the only digital music company who has a system like this in place, where artists work within one transparent ecosystem and maintain their masters and creative control throughout.”īelieve CEO, Denis Ladegaillerie, also noted the significance of identifying and engaging with emerging talent early on to ensure their success. “When they start to gain traction, TuneCore is able to move the artist to the appropriate support system, whether that’s Believe L&AS, Artist Services or its house of brands. “As artists are building their careers, TuneCore provides tools and solutions for artists at scale, including our ground-breaking TuneCore Rewards program,” Gleeson said.

TuneCore’s co-head and chief revenue officer, Andrea Gleeson, made note of the Signed By program’s impact on independent artists, highlighting the program’s emphasis on artists retaining creative control over their output. One particular artist to benefit from the program is French rapper Landy, who has obtained two Gold-certified albums and built his following to 1.5 million Spotify monthly listeners, 576,000 YouTube subscribers and 270 million cumulative views on his YouTube channel after being upstreamed to Believe in 2019. Through the Signed By program, artists are then able to access Believe’s Label and Artist Solutions (L&AS) and Artist Services to assist in marketing, distribution, development and beyond.

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